Logo and Color Theory
Card Simple needed a visual overhaul, starting with their logo. The idea behind the site is simple enough, give people a place to browse and send e-cards for various events and occasions, free and without hassle.
The logo itself has a more personal tone through the use of the handwritten font, a feeling we wanted to extend throughout the process of creating and sending a personalized card to friends or family. The rebrand also included a suite of graphics and colors to represent the various events, holidays and occasions for sending cards.