Logo and Branding
Just a Grape is a wine review blog run by a couple of ordinary guys who love wine. The concept is intended to be a bit playful and approachable, much like their reviews.
One goal was to create a tone that was not overly masculine as their first one was, and the grape leaves are a subtle nod to their Canadian roots. The elements of the logo are intended to be carried through to the blog redesign, using the grapes as a scoring mechanic for the wines they taste.