Mabel Maternity is a very unique brand offering a very specific suite of products. The owner is incredibly hands on, and as such, we sampled and adapted her actual handwriting to create their brand. From there we explored color options, usage, photographic style and font pairings to build a brand board suitable for their boutique, and very niche, company.
We created a logo to feel incredibly personal, and hands on, which is exactly how their business is run. The logo is also intended to be adaptable for various other applications and product lines as the company grows through use of color and supporting fonts.