Rogers and Ruhm Benefit Advisors LLC

Logo and Branding

Rogers and Ruhm is a collaboration of two insurance experts who focus on insuring and advising individuals and small businesses in the complex benefits market. We have worked with Mr. Ruhm on his previous business, and were quick to offer our services in developing their logo and consulting on a direction for their branding, collateral and website.


About This Project

The client came to us with some initial ideas and direction for creating a logo which simply displayed the “RR” and the benefit advisors. From there, we worked on simplifying the ideas through several iterations and explorations, in both color, font options and marks, ultimately focusing on the current logo.